Jeffrey Bruce Atkins, better known by his stage name Ja Rule, is an American rapper, singer, and actor. Born and raised in Queens, New York City, Ja Rule became known for blending gangsta rap with pop and R&B sensibilities. He signed with Irv Gotti's Murder Inc Records, an imprint of Def Jam Recordings to release his debut studio album Venni Vetti Vecci (1999), which spawned his first hit single, "Holla Holla". In 2001, he peaked the Billboard Hot 100 on several occasions with his singles "Put It on Me", "Always on Time", and his guest appearances on Jennifer Lopez's songs "I'm Real " and "Ain't It Funny".