Love is an American rock band formed in Los Angeles in 1965. Led by Arthur Lee, the band's primary songwriter, they were one of the first racially diverse American rock bands. Their sound incorporated styles including psychedelic rock, folk rock and garage. While finding only modest success on the music charts, peaking in 1966 with their US No. 33 hit "7 and 7 Is," Love would come to be praised by critics as their third album, Forever Changes (1967), became generally regarded as one of the best albums of the 1960s.